BMIS offers the opportunity to commission research that is unilaterally designed for the client.
This offers a chance to minimise risk and target primary trade areas with the required demographic and psychographic profiling.
Who lives here?
BMIS has many years experience of targeting the information from successive Census Data through Australian Bureau of Statistics, and the department of infrastructure. Together with internal research mechanisms this offers an immensely powerful tool to the client who may be confident about the strength of a product and its delivery but needs exact and detailed information about the financial makeup of a trade area and the motivations of the householders.
These factors are largely influenced by mobility of wealth, liquidity of income and planning and ethnic factors.
Other sources can be existing research done by major landlords that can be obtained through the BMIS contact network.
Talking to your customers direct
Snap vox pops can be commissioned. Many of our clients request an answer to a product awareness inquiry that can be carried out by questioning a sample group of 200 – 600 people in the street. In the same way traffic counts can be commissioned to further assist in assessing and evaluating the desirability of a retail strip.
BMIS research tools include:
- Centre Performance Vital Statistics
- Demographic comparisons
- Snap vox pops
- Traffic counts
BMIS research is another tool in the armoury of precision systems and information that will allow our clients to focus and freely commit to the future.